Rakibul Hassan Munna

Hello!

I'm Rakibul Hasan Munna

A Digital Marketing ProfessionalMedia Buying & Tracking Expert

As a digital marketing professional, I set myself apart from typical Meta and Google Ads experts through advanced analytics and strategic frameworks that build lasting customer relationships and drive business growth. I specialise in analysing segment overlap and customer behaviour, developing strategic roadmaps to maximise customer lifetime value (LTV), and designing win-back strategies informed by lifecycle insights, including churn and retention modelling.

My skills include customer journey mapping, building retention funnels, modelling attribution, analysing channel ROI, and studying creative signals. These capabilities help me scale campaigns accurately.

I use server-side tracking with Google Tag Manager (GTM) to capture customer data and GA4 to analyse the collected data for optimising campaigns, supported by SWOT analysis and brand-aligned marketing strategies that closely align with business goals.

Innovation is key to my work. I use AI-powered tools such as messenger chatbot automation, social media comment management automation, and lead capture and nurturing through CRMs like HubSpot and Brevo. These tools improve efficiency and allow me to focus on strategic growth.

This combination of strategic insight, technical expertise, and automation positions me as a performance marketing manager who consistently delivers measurable ROI and sustainable brand growth.

9+ Years

Experience

My Services

What I Do

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Digital Marketing Strategy
Campaign
Trackign
No Code Ai

My Portfolio

Check out my portfolio

9+ Years of Experience

My Resume

Job Experience

Skill Stack

Market research and competitor analysis

Audience research and segmentation

Audience journey mapping and persona creation

Branding and positioning strategy

Website customisation and optimisation to improve user experience

Conversion tracking with data layer

Browser side & Server side

Digital marketing strategy development

overall plan across channels

Campaign strategy development

specific approaches per campaign

Campaign asset creation

creative, copy, landing pages
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads
  • SEO
  • Email Marketing
  • Data Analysis

Lead capture and nurturing with automation implementation

email, CRM, workflows

Customer retention funnel and loyalty strategy

Channel performance and ROI analysis

No code AI Automation with n8n

Expertise

Google Ads
99%
Meta Ads
99%
TikTok Ads
98%
LinkedIn Ads
96%
SEO
99%
Email Marketing
85%
Data Analysis
98%
Email
94%
CRM
90%
Workflows
80%

Tools I am experienced with:

Tracking & Analytics

Reporting

CRM & Automation

Email Marketing

CMS

SEO

My Professional Certification

Education

BSC
Diploma
SSC

Testimonial

Sarah Thompson

Operations Manager at KWC Group

"Working with Rakibul Hassan has completely transformed our vocational training enrolments. We were struggling to reach the right audience for our forklift and rigging courses, but within two months, conversions increased by 65%. The targeting strategy using custom intent and layered audiences was spot-on. Highly recommend!"

Jessica Liu

Marketing Lead at Temiz Clean

"Temiz Clean saw a 3x return on ad spend within the first 90 days of launching our Google Ads campaigns. Rakibul Hassan Munna not only optimised our keywords and bidding strategy but also improved our landing page alignment. Their data-driven approach made all the difference."

Jessica Liu

Training Coordinator at DriveSafe Academy

"Our truck licence training program wasn’t getting visibility despite heavy local demand. After restructuring our campaign architecture and implementing smart bidding with conversion tracking via GA4, we now consistently hit our enrolment targets. Transparent reporting and proactive communication made the process seamless."

Fatima Ahmed

Owner at WITR

"From day one, Rakibul Hassan Munna understood our niche market. They used granular audience segmentation and location-based targeting in Western Sydney interested in fragrance products. Our online sales grew by 120%, and the ROAS improved dramatically. Their expertise in P.Max ads and digital strategy is exceptional."

Emily Carter

Owner, Eco Homewares

The Amazon PPC campaign management was outstanding. He optimised our keyword targeting and adjusted bids daily, leading to a 50% increase in sales within three months. Their detailed reporting helped us understand where our ad spend was most effective."

Jason Lee

Marketing Manager, Tech Gadgets AU

"Thanks to Munna for expert Amazon PPC service, our product visibility skyrocketed. He fine-tuned our Sponsored Product ads and introduced Sponsored Brands campaigns, which boosted our click-through rate by 35% and reduced ACoS significantly."

Olivia Martin

Marketing Director, Urban Fit Gym

"The Meta Ads campaigns delivered excellent engagement and conversion results. Munna's expertise in audience layering and dynamic creative testing helped us reach the right fitness enthusiasts. Membership sign-ups increased by 45% within two months."

Ethan Brooks

Founder, Fresh Bites Meal Kits

"The TikTok Ads strategy was game-changing for our brand awareness. Their creative approach tailored to TikTok trends resulted in viral-style video ads that boosted our website traffic by 70% and significantly increased customer acquisition."

Sophie Chen

HR Manager, TalentGrowth Solutions

"LinkedIn Ads helped us generate high-quality B2B leads efficiently. The targeted campaigns with precise job title and industry filters delivered a 60% increase in demo requests. The team’s understanding of LinkedIn’s platform nuances was evident in the results."

Lara

CEO, NextGen Marketing

"The AI automation implementation streamlined our customer journey from lead capture to nurturing. Automated workflows and chatbot integration improved response times and lead qualification, increasing conversions by 38%. The team made complex AI tools simple and accessible."

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