Hello!
I'm Rakibul Hasan Munna
A Digital Marketing ProfessionalMedia Buying & Tracking Expert
As a digital marketing professional, I set myself apart from typical Meta and Google Ads experts through advanced analytics and strategic frameworks that build lasting customer relationships and drive business growth. I specialise in analysing segment overlap and customer behaviour, developing strategic roadmaps to maximise customer lifetime value (LTV), and designing win-back strategies informed by lifecycle insights, including churn and retention modelling.
My skills include customer journey mapping, building retention funnels, modelling attribution, analysing channel ROI, and studying creative signals. These capabilities help me scale campaigns accurately.
I use server-side tracking with Google Tag Manager (GTM) to capture customer data and GA4 to analyse the collected data for optimising campaigns, supported by SWOT analysis and brand-aligned marketing strategies that closely align with business goals.
Innovation is key to my work. I use AI-powered tools such as messenger chatbot automation, social media comment management automation, and lead capture and nurturing through CRMs like HubSpot and Brevo. These tools improve efficiency and allow me to focus on strategic growth.
This combination of strategic insight, technical expertise, and automation positions me as a performance marketing manager who consistently delivers measurable ROI and sustainable brand growth.
9+ Years
Experience
My Services
What I Do
My Portfolio
Check out my portfolio
9+ Years of Experience
My Resume
Job Experience
Digital Marketing Manager (Remote)
03/2025 09/2025
NSW, Australia
iBusinessFormula is a Digital Marketing & Web Development agency based in NSW, Australia.
- As a Digital Marketing Manager, my role involves strategic planning, project management, media buying, team leadership and
acting as the liaison between Australian and Bangladesh teams
Digital Marketing Manager (Remote)
04/2023 - 02/2025
Rijssen, Netherlands
KG Web Marketing is a professional web design and online marketing service provider agency based in the Netherlands.
- As a Digital Marketing Manager, my role involves strategic planning, media buying, SEO project management for clients.
Digital Marketing Lead
Knitwear Creator Ltd. A concern of KWC Group)
02/2021 - 03/2023
Uttara, Dhaka, Bangladesh
Knitwear Creator Ltd. is a buying house based in Bangladesh, Exporting fashion/garments products in USA and Europe.
- My role involves generating leads, client hunting, client communication, CRM management and online presence.
Amazon Business Manager (Remote)
05/2019 01/2021
Los Angeles, United States
TousiAttar Jewelers is a handmade custom jewelry brand based in the United States.
- My role involves launching new products, account management, order & inventory management, PPC camapigns management.
Digital Marketing Executive
Rajdhani School & College
04/2015 04/2019
Dhaka, Bangladesh
Rajdhani School & College is an educational institute.
- My role involes social media marketing, media buying, lead generation & nurturing.
Skill Stack
Market research and competitor analysis
Audience research and segmentation
Audience journey mapping and persona creation
Branding and positioning strategy
Website customisation and optimisation to improve user experience
Conversion tracking with data layer
Browser side & Server side
Digital marketing strategy development
overall plan across channels
Campaign strategy development
specific approaches per campaign
Campaign asset creation
creative, copy, landing pages
- Google Ads
- Meta Ads
- TikTok Ads
- LinkedIn Ads
- SEO
- Email Marketing
- Data Analysis
Lead capture and nurturing with automation implementation
email, CRM, workflows
Customer retention funnel and loyalty strategy
Channel performance and ROI analysis
No code AI Automation with n8n
Expertise
Tools I am experienced with:
Tracking tools:
Reporting tools:
CRM & Automation:
Email tools:
CMS:
My Professional Certification
Digital Marketing Mastery
Institution: Udemy
Completion ID: 7458493
Amazon Retail for Advertisers Certification
Institution: Amazon Ads
Completion ID: 3098861
Amazon Advertising Foundations Certification
Institution: Amazon Ads
Completion ID: 3129553
Advanced Google Ads
Institution: bongiyo.com
Completion ID: 9587563
Programetic Ads
Institution: nonacademy.net
Completion ID: 436437
Meta Ads Mastery
Institution: skilluper.com
Completion ID: 066739
TikTok Ads Mastery
Institution: learningmate.academy
Completion ID: 7437448
Data Analytics
Institution: NonAcademy
Completion ID: 1273274
No Code AI Automation
Institution: Vibe Tech
Completion ID: 4843743
Education
BSc in Civil Engineering
Port City International University
Chittagong
Diploma in Civil Engineering
Bangladesh Sweden Polytechnic Institute
Kaptai, Rangamati
Secondary School Certificate
A.K High School
Patuakhali
Testimonial
"Working with Rakibul Hassan has completely transformed our vocational training enrolments. We were struggling to reach the right audience for our forklift and rigging courses, but within two months, conversions increased by 65%. The targeting strategy using custom intent and layered audiences was spot-on. Highly recommend!"
Marketing Lead at Temiz Clean
"Temiz Clean saw a 3x return on ad spend within the first 90 days of launching our Google Ads campaigns. Rakibul Hassan Munna not only optimised our keywords and bidding strategy but also improved our landing page alignment. Their data-driven approach made all the difference."
Training Coordinator at DriveSafe Academy
"Our truck licence training program wasn’t getting visibility despite heavy local demand. After restructuring our campaign architecture and implementing smart bidding with conversion tracking via GA4, we now consistently hit our enrolment targets. Transparent reporting and proactive communication made the process seamless."
Owner at WITR
"From day one, Rakibul Hassan Munna understood our niche market. They used granular audience segmentation and location-based targeting in Western Sydney interested in fragrance products. Our online sales grew by 120%, and the ROAS improved dramatically. Their expertise in P.Max ads and digital strategy is exceptional."
Owner, Eco Homewares
The Amazon PPC campaign management was outstanding. He optimised our keyword targeting and adjusted bids daily, leading to a 50% increase in sales within three months. Their detailed reporting helped us understand where our ad spend was most effective."
Marketing Manager, Tech Gadgets AU
"Thanks to Munna for expert Amazon PPC service, our product visibility skyrocketed. He fine-tuned our Sponsored Product ads and introduced Sponsored Brands campaigns, which boosted our click-through rate by 35% and reduced ACoS significantly."
Marketing Director, Urban Fit Gym
"The Meta Ads campaigns delivered excellent engagement and conversion results. Munna's expertise in audience layering and dynamic creative testing helped us reach the right fitness enthusiasts. Membership sign-ups increased by 45% within two months."
Founder, Fresh Bites Meal Kits
"The TikTok Ads strategy was game-changing for our brand awareness. Their creative approach tailored to TikTok trends resulted in viral-style video ads that boosted our website traffic by 70% and significantly increased customer acquisition."
HR Manager, TalentGrowth Solutions
"LinkedIn Ads helped us generate high-quality B2B leads efficiently. The targeted campaigns with precise job title and industry filters delivered a 60% increase in demo requests. The team’s understanding of LinkedIn’s platform nuances was evident in the results."
CEO, NextGen Marketing
"The AI automation implementation streamlined our customer journey from lead capture to nurturing. Automated workflows and chatbot integration improved response times and lead qualification, increasing conversions by 38%. The team made complex AI tools simple and accessible."
Sarah Thompson
Operations Manager at KWC Group